Fiona's GCSE Media blog

Introduction - Tatler Media pack 1) Look at the Tatler media pack  Go to page 2: how does the editor introduce the magazine? the editor introduces tatler by telling the readers what it is, they start c onsidering Psycho graphics and Demographics, Upper middle class people and higher class people 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? age=41 gender= 73% female ABCI%= 83% HHI= £261,572 % of London and SE= 70% they show that the average tatler reader has a high income and they live mostly in se 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? tatler readers like fashion and are interested in designer, they are easily influenced on what to buy and  £843 MILLION WAS SPENT ON  FAS

  1) 13/27 www: very good focus for the 20 mark essay- lots of understanding of the 2 film CSPs EBI: revise vertical/ horizontal integration           say more about the industries of the films- what marketing techniques did/didnt work 2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: Q1: 1 Q2: 1 Q3: 3 Q4: 8 3) Did you get any  media terminology  wrong in the assessment? Make a note of it here for future revision: -complete ownership of product -increase fan base/ target audience 4) Look specifically at  question 3  - did you successfully write about both the  preferred  and  oppositional  readings? Did your answers match any in the mark scheme? yes 5) Now look at  question 4 . Write a definition of vertical integration to revise this key industry terminology. Vertical integration is  a strategy that allows a company to streamline its operations by taking direct ownership of various stages of its production process 6) Finally,