Fiona's GCSE Media blog

  Audience 1) Who are the potential target audiences for Marcus Rashford's  online content? Try and cover both demographics and psycho graphics. younger audience as he writes books and provides free school meals so they look up to him 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? by posting on social media showing what hes doing 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  its 6% which is very high which means he likes his fans 4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion).  nike 5) What audience pleasures are provided by Marcus Rashford's online presence? Try an

 1) What years did YouTube, Twitter and Instagram launch?                                                                  youtube ,twitter, Instagram all launched in the early 2000s. 2) What is the definition of an influencer? in social media  influencers are seen as role models and also  promoters or ambassadors, they help companies and influence/recommend people on what to buy. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Billie Eilish is an american songwriter amd has 108M followers. 4) How big is the influencer industry according to the article? The influencer industry is huge and still growing due to the potential of marketing through influencers. 5) What are the problems associated with being an influencer? Being an influencer have certain risks for example if you have any slip up or make a mistake it could change the way your audience views you which  could imp

  Language 1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages.  Website key conventions: Logo/brand identity Navigation – menus Central image Multimedia features – e.g. video  Social media links / integration Social media key conventions: Logo/brand identity Bio (personal details/information) Profile image Background/banner image Images and video Online engagement/audience interaction 2) How does his website promote the Marcus Rashford brand? Marcus Rashford has created a  strong personal brand  that merges different genres – footballer, campaigner / activist, influencer and celebrity. 3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes? The first page you see is his career which shows you how successful he is and that he's an icon. 4) How does Marcus Rashford use his social m