1) What year was the advert produced? The advert was produced in 1955. 2) How were women represented in most adverts in the 1950s? They were represented as housewives or mothers. 3) What typography can be found in the advert and what connotations might this have? The typography is in sans serif to suggest the product is new and modern 4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955? That women had to look a certain way/presentable and shows that women's beauty is important. 5) Why is a picture of the product added to the bottom right of the advert? a pack shot shows the product so the audience can recognise the product in shops. 6) What are the connotations of the chosen colours in this advert - red, white and blue? The colour scheme connotates patriotism as it was world war two then, supporting your country. 7) How does the anchorage text use persuasive language to encourage the audience to buy the prod