Fiona's GCSE Media blog

  Represent NHS Blood & Transplant campaign: blog tasks 1) What does BAME stand for? Black , Asian,Minority,Ethnic. 2) Why is there a need for blood in the BAME community?  The video encourages young black  Asian  people to give blood, t he need for blood in the BAME community is because without them there is not enough blood 3) What does this advert want people to do once they've seen it (the 'call to action')? The call to action in this video is to give blood and that can save a life.  4) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. The producers use famous black people so it has an effect on young black people to encourage them to give blood,in this video 3 famous people were Lady Leshurr,Ade Atipan and Kanya King, it also shows that anyone can give blood no matter  who they are or

  Galaxy 'Chauffeur' advert: blog tasks 1) Why is the advert set in the 1950s? What audience pleasure does this provide?  The audience pleasure received by the advert being set in the 1950's is a traditional Verona ,Italy look along with a reminder of a old  Hollywood  movie. 2) Who is Audrey Hepburn? Audrey Hepburn was a British actress, model, dancer, and humanitarian. Recognised as a film and fashion icon, Hepburn was active during Hollywood's Golden Age.   3) Why did Galaxy select Audrey Hepburn for this advert?  The Galaxy advert, the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film Roman Holiday. 4) What is intertextuality? Intertextuality   is    the process of creating references to any kind of  media  text via another  media  text. 5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday is the film t