I intend to meet the brief of appealing to Britain's elite by the title of my lifestyle magazine being 'London Luxury' which symbolises materialism. Using Blumler and Katz's Uses & Gratification theory this can provide a sense of personal identity. I used a long shot for my cover image to capture the model's outfit and sustainable tote bag. My magazine will be £4.95 as its an increase of the average price, therefore attracting higher classes. My slogan will be 'Precision, Power, Prestige' summarising my aims for the magazine, informing people and setting expectations. Gobold will be my font as it captures everything you like in serif fonts, connoting formality and high class. My use of bold letters illustrates ideas of importance. My colour scheme will be earthy colours to support the climate change act, but also royal blue to show professionalism. My double page will feature climate change, but also high-class eco friendly brands. I will use mise-en-sce