Arctic Monkeys: Audience 1) What is the main Arctic Monkeys audience - demographics and psychographics? For Arctic monkeys the audience are older generations as arctic monkeys are an old band formed in 2002 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? There music is very connecting and relatable. Also people may have personally connected to their storys and ages. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? social media was only introduced in the early 2000's and the arctic monkeys fans shared the bands music to social media, therefore introducing new people to their music. 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their vide o? The arctic monkeys want to give them a person