1) Type up your feedback in full
WWW: Fiona, this is a brilliant assessment- lots of potential in this- your Tatler response for (Q4) is nearly flawless, similar with the galaxy and unseen advert analysis
EBI: A few careless mistakes for industry (Q5+Q6) revise this. Also ensure you reference wider media terminology e.g. verbal, non-verbal, written, technical codes in your analysis
2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.
Typography: Upper case and bold – connotations of the important, powerful message of the image and copy. The white text against a black background and the darkness of the image makes the writing stand out and anchor the message of the text about training being important.
Non-verbal codes: Athletic body connotes that the subject is in condition and well prepared for the ‘battle’.
3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.
TODOROV'S EQUILIBRIUM THEORY: There is disequilibrium at the start when the village is associated with chaos (fruit falling, bus stopping, people shouting). This is juxtaposed with the calm, heroic persona that the audience encounters when they meet Hepburn and, when the new equilibrium is restored at the end, the sweeping vista suggests endless possibilities/ traditional happy ending at the closure of the narrative.
PROPP'S CHARACTER THEORY: donor- the bus driver as he gives the hat. Princess- Audrey Hepburn as she needs saving. Hero- man in car as he saves her by continuing her journey. Villain- man with fruit truck as he disrupts the journey.
BARTHE'S ENIGMA THEORY: he uses enigma codes to create a sense of mystery which makes us wonder if Audrey will be saved. He uses action codes to help progress the narrative, where the car driver saves Audrey.
4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify two points you could have made in your answer here.
• Serif font for title connotes formality, high class and how well
established the magazine is (Britain’s oldest magazine).
• Use of green colour scheme (fresh and new) with white text (style,
class, sophistication).
5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.
• The use of trailers, teasers and social media to build up excitement and word-of-
mouth long before release.
• The use of traditional film marketing techniques: trailers, film posters, red-carpet
premieres, interviews with stars and director etc.
• Star Power: most big-budget mainstream films and blockbusters will use Star Power
6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)
-revision of black widow
- revision of key words
-revision of media terminology
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